WPP's Wunderman, which will officially merge with J. Walter Thompson to form Wunderman Thompson on Jan. 1, has been named customer-relationship-management (CRM) agency of record for Carnival Cruise Line following a review, effective immediately. "CRM is a fundamental and crucial part of our company's data-gathering efforts," said Penny York, Carnival Cruise Line director of CRM...
WPP's Wunderman, which will officially merge with J. Walter Thompson to form Wunderman Thompson on Jan. 1, has been named customer-relationship-management (CRM) agency of record for Carnival Cruise Line following a review, effective immediately. "CRM is a fundamental and crucial part of our company's data-gathering efforts," said Penny York, Carnival Cruise Line director of CRM...
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